Area: 2700ft²
The site: Queensway Plaza, Admiralty
Client: Maxim's Group

This simplylife project has achieved a good balance of the brand's identity while merging into the trendy shopping arcade, the LAB Concept at Queensway Plaza. Matching the colour scheme of the arcade, a monotone of black and white has become a major language in all design elements. Inside the outlet there is displayed a unique wall in olive green which is inherited from the simplylife Cafe series. For spatial arrangement, the shop front partially opens onto the arcade by a series of bi-fold windows. The baking room is set at the shop front with the entire production revealed to guests and passers-by. Along with bread slicer, ingredient storage, and bakery display at the retail counter, all becomes an iconic effective stage setting to showcase the café and to enrich the visual appeal of the cafe.